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The Los Angeles Alliance for a New Economy (LAANE) has been at the forefront of the fight for economic justice in Los Angeles since 1993, winning policies to uplift working families and benefit whole communities. Advanced communications and media strategies are a key tool in our organizing to win. For more information about our work, visit www.laane.org.
Position Description: The Communications Specialist will work with the Communications Director and team of communicators to help lead LAANE’s strategic communications work. Core responsibilities include:
Developing and implementing communications strategies for various campaigns
Developing strategic messages and frames for campaigns
Leading the branding of new campaigns
Utilizing digital and new media for all aspects of communications work
Managing and creating social media and website content
Shooting and curating photos on websites and social media pages
Cultivating and maintaining relationships with key reporters locally and nationally
Planning and executing press conferences and other media events
Placing stories regularly in mainstream and independent media sources
Writing press releases, Op-Eds, and other materials for media
Creating materials for internal and external use by campaign teams — talking points, fact sheets, brochures, PowerPoint presentations, etc.
Training spokespeople for public hearings, press conferences, and interviews
Developing and maintaining relationships with key community and labor partners
Coordinating the development of graphic materials and reports
At least 3-5 years of experience doing communications and media work for advocacy campaigns,
and/or an Undergraduate Degree in public relations, journalism or related field
Excellent oral and written communications skills
Demonstrated ability to develop and implement strategic communications plans, craft messages, and execute tactics
Ability to anticipate needs and plan accordingly, coordinate complex activities, prioritize conflicting demands, and meet deadlines with minimal supervision
Strong, demonstrated commitment to the needs and concerns of working families
Knowledge of website, social media, and emerging media platforms
Demonstrated ability…read more.
The Los Angeles Alliance for a New Economy (LAANE) has been at the forefront of the economic justice movement in L.A. since 1994. LAANE is a national leader in the effort to address the challenges of working poverty, inadequate health care and air pollution, especially in communities of color. Using a comprehensive approach that includes organizing, innovative policy, research, and communications, LAANE has helped improve the lives of tens of thousands of working men and women, from 1997’s Living Wage Ordinance, to this year’s city-wide Minimum Wage increase. For more information about our work, visit www.laane.org.
LAANE is currently seeking a director for our Long Beach Hospitality campaign. Long Beach, a community where people of color are now the majority population, is LA County’s second largest city and has a large service sector and some of the highest rates of poverty in California. Until recently, however, the city has not invested in good jobs, affordable housing or the environment. That has begun to change, with the passage of a series of ordinances and initiatives, led by LAANE in partnership with UNITE HERE Local 11, other local unions and community organizations. LAANE’s work includes both grass-roots organizing and coalition-building, especially among Latino, Cambodian and youth populations, as well as leadership training program called Long Beach Rising, and an effort to train and place community members on city boards and commissions. To date, these programs have trained hundreds of leaders, and placed dozens of those leaders, mostly people of color, on local commissions. Today, the campaign is focused on passage of Claudia’s Law, an effort to stop harassment of women, especially housekeepers, in local hotels. The director will lead the policy campaign, direct grass-roots organizing and coalition-building and continue to help direct leadership development programs.
Position Responsibilities: The Campaign Director is responsible for: