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More Than a Match for Wal-Mart
After Helping Lead Inglewood to Victory Over the Retail Giant, Rev. Altagracia Perez Keeps Up the Good Fight
By Kathleen Bishop

Rev. Altagracia Perez’s name has been on the front pages of newspapers across the country, making the Puerto Rican Episcopalian priest with the raspy voice one of the most recognizable leaders in Inglewood ’s high-stakes battler with Wal-Mart.

As a prominent member of the Coalition for a Better Inglewood, one of the groups that teamed with LAANE and others to stop Wal-Mart’s Inglewood ballot measure in 2004, Perez has gained prominence throughout the nation as well as in her own community and congregation.

Perez—who is featured in Robert Greenwald's new film Wal-Mart: The High Cost of Low Price—is a veteran of social justice battles, having been on the frontlines of numerous efforts to improve conditions for low-wage workers. So it was no surprise that she took a leadership role in organizing community opposition to Wal-Mart’s ballot measure – a radical power grab that would have allowed the retail giant to build a superstore with no public input or environmental review.

“Wal-Mart is a very bad employer and cloaks itself in the flag and American idealism in order to get away with being irresponsible.”

She believes that her position as a minister helped people rethink the issue of corporate responsibility. Some members of her Holy Faith Episcopal Church previously had not made a connection between moral or spiritual implications and certain economic issues.

“Economic justice is an area where you wouldn’t necessarily expect to see a minister, as opposed to something like civil rights. I think it’s because they are themselves conflicted around these issues. They like to think of themselves as good people who care about people and issues of poverty and hunger and health, but having to take an activist role challenges them.”

Perez feels that working on this campaign has helped her mature as a leader and allowed her to think creatively about how to translate her theological knowledge and beliefs into real-world results, as she has with other issues, such as HIV/AIDS, peace – and, along with LAANE , the living wage movement in both Los Angeles and Santa Monica.

Perez, who will be featured in an upcoming film about Wal-Mart by Robert Greenwald, continues to play an active role with the Coalition for a Better Inglewood, which is leading the effort to ensure that future development in that city benefits the community.

Her logic on economic justice is simple: “If they are making money from the community, they should be giving back to the community. And not in the form of scholarships and grants, but in the most basic ways: paying a living wage and giving health insurance, so their employees can have a better life.”

Events and Actions

Crucial Election Drive
Heads Into Final Week:
A massive voter mobilization effort is underway to stop the Arnold Schwarzenegger-backed initiatives on the November ballot. These measures would deal a severe blow to millions of middle-class and poor families throughout California. More

LAANE City of Justice Awards Dinner to Honor Miguel Contreras: LAANE’s annual fundraising dinner will honor Mayor Antonio Villaraigosa, filmmaker Robert Greenwald, Congresswoman Hilda Solis and California Teachers Association President Barbara Kerr. This year’s event will also feature a special tribute to the great labor leader Miguel Contreras, who passed away in May.
Date: Wed., December 14
Biltmore Hotel
Reception at 6 p.m.
Dinner & Program at 7 p.m.
For reservations and information, click or call Trebor Healey at 213-977-9400 ext. 134.

LAANE to Host Premiere of New Wal-Mart Documentary by Robert Greenwald: From the filmmaker who brought you Outfoxed: Rupert Murdoch’s War on Journalism and Uncovered: The Whole Truth About the Iraq War comes a scathing look at Wal-Mart. Join us for the Los Angeles premiere of Robert Greenwald ’s Wal-Mart: The High Cost of Low Price.
Date: Thurs., November 3
Writers Guild Theater
VIP Private Reception: 6 p.m.
Film Screening
: 7 p.m.
For reservations, tickets or further information, please click or call Trebor Healey at
213-977-9400 ext. 134.

Wal-Mart Week of Action: November 13-19 is a national week of action designed to educate the public about Wal-Mart impact on the country and pressure the world’s largest corporation to change its business model. LAANE and the Coalition for a Better Inglewood (CBI) will be participating in several events, including the following:
Sunday, November 13
Presentations on Wal-Mart at various churches in Inglewood

Tuesday, November 15, 6 p.m.
Screening of Robert Greenwald's documentary Wal-Mart: The High Cost of Low Price
First Presbyterian Church of Inglewood, 100 N. Hillcrest Ave.
For details on these events, please call Elliott Petty at
310-569-7761.

For information about other Wal-Mart Week activities, visit walmartwatch.com.

LAANE Veteran to be Honored: On November 13, LAANE Deputy Director Vivian Rothstein will be honored at the Workmen's Circle annual luncheon. She will receive the 2005 Human Rights Award for her dedication and leadership during the Santa Monica Living Wage campaign and for her instrumental role in the recent campaign to improve conditions for hotel workers in Los Angeles . For more information, please call 310-552-2007.

Los Angeles Alliance for a New Economy
464 Lucas Ave., Suite 202, Los Angeles, CA 90017
213-977-9400 | Fax: 213-977-9666 | Website: www.laane.org
LAANE is a non-profit organization.