Present

L.A. New Media Boot Camp – The Future Is Now

SoCal’s Only Hands-On Training for
Online Advocacy Communications

September 17 and 24, 2010

RSVPS AND PAYMENTS DUE BY SEPTEMBER 8TH

Sign Up Now to Reserve Your Spot (scroll down for instructions)

Are you struggling to master the new and emerging technologies that are transforming 21^st century communications? If so, the L.A. New Media Boot Camp is for you.

With 10 hands-on workshops led by top Web 2.0 practitioners, this two-day intensive training will dramatically advance your skills.

Sign up today, because when it comes to online communications, the future is now.

Participants will leave the boot camp with customized strategies for applying social media best practices to their campaigns. Participants will also take home valuable resources and worksheets to take their programs to the next level.

Featured Workshops

The Future Is Now: Understanding the New Media Landscape
Presenter: Marisa Murgatroyd, Senior Multimedia Specialist, LAANE
Is new media the second coming or the most overhyped phenomenon since the butterfly cup holder? LAANE multimedia specialist Marisa Murgatroyd reveals the complicated but hopeful truth.

Substance in the Ether: Creating Rich Online Content
Presenter: Charles Erdman, The Groop
You can Tweet and blog until you’re blue in the face, but it won’t get you anywhere unless you have something to say and an interesting way to say it. Charles Erdman, a leader in building online and mobile technology to drive social and political action, shares the fundamental rules of creating powerful content.

Mass Appeal: Driving Traffic and Building Lists
Presenter: Philip Holmes, L.A. Director, Blue State Digital
It’s the holy grail of Web 2.0 – how to find an audience for all that great online content, and get them to do something. No one knows the secrets better than Philip Holmes, whose Blue State Digital ran the online campaign of a guy named Barack Obama. Come and learn at the feet of the master.

Blog or Die: The Essential Guide to Blogging
Presenter: Britt Bravo, Big Vision Consulting
Love them or hate them, blogs have indisputably become a must for all serious communications professionals. Expert social media consultant Britt Bravo explores the fine art of creating, maintaining and promoting a successful social change blog.

Communications to Go: The Power of Mobile Technology
Presenter: Sasha Costanza-Chock, Fellow at the Berkman Center for Internet & Society at Harvard University
Texting may be the favored communications form for adolescents around the globe, but it is also an increasingly potent tool for activists. Communications scholar/activist Sasha Costanza-Chock dials in to the future of mobile technology.

From Content to Action: The Science of Online Community Building
Presenter: Laura Beatty and Axel Cabellero, Brave New Films
You are not alone in cyberspace, even if it often feels like it. New media wunderkind Axel Woolfolk of Brave New Films maps the universe of online community building.

Destination Everywhere: Creating Your New Media Roadmap
Presenters: Laura Beatty and Axel Cabellero, Brave New Films; Marisa Murgatroyd, LAANE
The breadth of the new media landscape can be daunting. Online road warriors Laura Beatty and Axel Woolfolk show how to blaze a trail toward Web 2.0 greatness. This group brainstorm will focus on taking your projects and organization to the next level.

Measure for Measure: Tracking and Evaluating Online Communications
Presenter: John Kenyon, Technology Educator and Strategist
So you have 1,000 Facebook friends and your boss still isn’t impressed. Maybe that’s because you can’t tell her why it matters. Leading nonprofit technology strategist John Kenyon offers an invaluable guide to the world of online metrics.

Shoot to Thrill: Making Videos That Matter
Presenter: Shelley Wenk, DotOrgPwr
We all want to go viral, but it’s easier said than done. Award-winning filmmaker Shelley Wenk shows how to unleash the power of online video on YouTube and beyond.

Trick or Tweet: Making Sense of Social Media
Presenter: Aviva Mohilner, Big Little Brands
Everyone’s doing it, but what does it all mean? Social media guru Aviva Mohilner cuts through the hype and explains how to get the most out of Facebook and Twitter.

L.A. New Media Boot Camp Registration

Dates: Friday, September 17 and Friday, September 24, 9am-5pm

Location: Los Angeles County Federation of Labor, 2130 James Wood Blvd., L.A. 90006

Parking: Free parking onsite

Food: Light breakfast, full lunch, snacks and beverages will be provided

Cost: A sliding scale tuition has been established for the L.A. New Media Boot Camp to accommodate the budget limitations of nonprofit organizations. The fee schedule is as follows:

Organizations with an annual budget of:
• $5 million or more: $1,000
• $2.5 million to $5 million: $750
• $1.5 million or more: $500
• $1 million to $1.5 million: $350
• Under $1 million: $250

Fees cover both days.

EMAIL US NOW TO RESERVE YOUR SPOT. ENROLLMENT IS LIMITED TO 30 TO ENSURE EACH PARTICIPANT RECEIVES INDIVIDUALIZED SUPPORT.

To RSVP, email the following information to This e-mail address is being protected from spambots. You need JavaScript enabled to view it – name of organization, name of attendee, job title of attendee, phone number, and email. All payments must be received by September 8th. To pay by credit card, email Marisa at This e-mail address is being protected from spambots. You need JavaScript enabled to view it . Or mail your check to: LAANE, Attn: Marisa Murgatroyd, 464 Lucas Ave. #202, L.A. 90017.

Feel free to contact us with questions at 213-977-9400 x141 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it